Cluster Analysis Research Proposal Example | Topics and Well Written Essays - 2000 words

Cluster Analysis - Research Proposal Example The coefficient of stage one is 1788. The cluster under stage two has one group under it and cluster has two groups under it. The coefficient under stage two for both clusters is 33445. Based on the criteria of years as member of the club, distance from the club and club membership, The cluster with the most population is the distance from the club group. The next cluster belongs to the group years as member. The last cluster belongs to the group club membership. This only shows that the nearness or the long travel time is a big factor in decision making for both the customers the management. Therefore, since distance is big factor in the invitation for new members to use the beautify facilities of the club, then the club must first entice people living near the club. This also shows that there are not as many member presently because only a few members as compared to the total guests of the club. It is noticed that the club membership cluster is the lowest of the three criteria. This statistical data shows that it is the difficulty of companies to maintain or even increase the present members. Based on the criteria importance of pool facilities, importance of tennis facilities and importance of challenge of golf, the cluster no. one has two groups under it and cluster two has three groups under its wings for the same stage. ... one has two groups under it and cluster two has three groups under its wings for the same stage. The coefficient of stage one is 479.295. The cluster under stage two has one group under it and cluster no. two has two groups under it. The coefficient under stage two for both clusters is 2015.879. Based on the criteria importance of pool facilities, importance of tennis facilities and importance of challenge of golf, there is a big cluster around importance of pool facilities. Then the second cluster is belongs to the importance of tennis facilities criteria. The last cluster belongs to the importance of golf criteria. The above shows that the importance of pool facilities is a very strong marketing tool to increase the company sales. This also shows that more people in the club prefer to go and while away the sunshine at the pool area while the other members prefer to go tennis. This is a very powerful tool to help increase the profitability of the business. It is also relaxing to do business thinking while splashing that pool water onto the face to refresh the tired thinker. More people prefer pool because it is relaxing. Also, it is so nice to look at the beautiful bodies of men and women as the wear their swimwear. We can think of a possible business like, swimwear. Whereas, the people who love tennis and gold will have to sweat it out to enjoy. Tennis is mostly for the teenagers or below forty year old population. Whereas gold, is only for the rich man, real rich that is. The golf clubs cost so much. The golf bag and other gold accessories are sold at very prohibitively high prices. This shows that more people