Marketing Communications Assignment Case Study Example | Topics and Well Written Essays - 2000 words

Marketing Communications Assignment - Case Study ExampleIt is the message that the companionship is indirectly conveying to the audience. graphic Communication is in form of text which is the direct message of the gild to the audience.The first advertisement that I have chosen is of Burberry. It was printed on the 4th page, top right expire side of disconnection News, an English Language, glossy paper newspaper published in the Middle East. Gulf news is one of the leading newspapers of Middle East. The advertisement was a 27 centimeters length and 16.8 centimeters standard twenty-five percent page colour ad.Advertisement Objective From the general outlook of the ad, it can be safely cogitate that the objective of this ad is to remind people. There is hardly any text on the ad because the purport market is already aw ar of the brand. The only text on the ad is Burberry established since 1856 which emphasizes on the moment of the brand and adds value due to its presence in the market as a market attracter for over a century.This ad primarily uses covert communication to appeal to its customers. The ad emphasizes the attitude and the gauzy arrogance elements which signify the quality of the brand as being up-class and expensive.2. The high-class bold, outgoing business woman, pictured by the model in the middle. ... Posture of the Models The models are clad in Burberry apparel and wearing the aforesaid(prenominal) brand of shoes. This ad in particular focuses on the three types of clientele1. The working woman represent by the model on the immediate left, affluent and can afford to spend on article of clothing that is upbeat, smart yet comfortable.2. The high-class bold, outgoing business woman, portrayed by the model in the middle. These are woman who have inherited, earned through business or acquired through wedlock a deal which they can afford to spend on high quality clothing that they can carry in their day to day routine of attending function s, and parties and other such activities.3. The dandy men who are intended of what they wear.All the models are wearing the same facial expressions that the brand signifies i.e. attitude and slight ArroganceExplicit CommunicationThis ad relies heavily on implicit communication rather than explicit. The only text on the ad is Burberry-established since 1856.This stresses on the historical value of the brand and stresses on the prestige value of the products.In wholly it can be said that it is an effective ad, if not an exceptional one. It could have benefited from headlines and better billet of ad. that the real effectiveness of this ad can only be measured by the increase in sales after publishing of this ad or through a consumer survey of awareness levels.NISAN TIIDAThis is a half page ad published on the inside back page of Khaleej Times. It is a 27 centimeters length and 33 centimeters width standard half page colour ad. This ad follows the same placement as is followed by ev eryone in