Public Relations - Corporate Reputation programme Essay

Public Relations - Corporate Reputation course of study - Essay ExampleThomas Carlyle also known as Tom hybridization is a mode designer and film coach from America, majorly touristed for his services for Gucci and the creation of port label Tom Ford. innate(p) in 1961, Tom Ford is renowned for his creativity in dress designing and versatility in yield offering. The brand TOM FORD came into existence in 2004 after the agency designer and film director decided to part his way with Gucci. The brand offers cosmetic products, menswear, eyewear, fashion accessories and women wear to a customer floor spread across the globe. Majority of the customers of Tom Ford are celebrities from international film industries, the world of sports, governing and media (Ford, 2014 Lewis, 2013 Petcu, 2010).In order to understand how media and general public view Tom Ford as a brand, a reputation audit is carried out. This audit will be helpful in understanding the intensity of Tom Fords marketi ng strategies to establish the brand as a luxury fashion product manufacturer and supplier. Moreover, the audit will help readers to understand the sentiments of Tom Fords print audience about its policies, performance in the industry, its financial strengths and the social responsibility which the brand is fulfilling (Males, 2013).Tom Fords target audience perceives the brand as a luxury high-end fashion brand providing fashion accessories, tailored suiting, fragrances, jackets, sunglasses, ties, shoes, skirts, cosmetics, leather goods and eyewear. Majority of the customer base of Tom Ford perceives it as a market leader in fashion and media industry because of its products exclusivity and quality.Tom Fords products are mainly popular because of innovativeness in product design and the ability of the brand to come up as the introducer of fashion trends. In addition to this ability, Tom Ford is