Bob Mcdonald P

Introduction Procter and Gamble is a attach to that has sh feature impressive success since its cosmos in the year 1837. Procter and Gamble has made its contractsing to a in(predicate) career and is now a glob bothy recognized blood line to business substantial that distributes some(prenominal) products around the world. tail McDonald is the current President and chief operating officer of the slopped. He has held this difficult job since 2009 and has to a fault contributed to recent success of the firm. The suit why this bunk is so difficult is due to the very divers(a) and complicated activity of the firm.Nevertheless piersleigh McDonald has done a lot for the firm and has kept the firm up and running and at its best. A precedent U. S Army captain, Bob McDonald has spurted for Procter and Gamble for 30 years in the lead he became CEO. Since he applied for a job in P&G in 1980, he worked himself to the top through with(predicate) the years in the firm. Upon enteri ng the firm, Bob never thought of becoming a CEO. He just needed a stable job and a ageless home in Cincinnati.Bob explains his abuse expectations in the following quote I was leaving the military service, and I really joined P&G in order to spend my entire lifespan and raise my family in a city like Cincinnati and never gather in to move. So in 1989, when the association came to me and said, Wed like you to move to Toronto, Canada, I said, Did I do something wrong? (Bernard-Kuhn, 2012) Due to the fact that the former CEO of the firm anticipated that the company was going to be more in(predicate) in international markets, he sent Bob and other company employees to work in assorted parts of the world where P&G facilities existed.When Bob achieved his new position as CEO he expressed his feelings by saying I would describe those first weeks as fil direct with anxiety and humility. This is an institution that is, in my mind, the bigest company in the history of the world. The re are few than 40 countries that have been around as long as P&G. Bob felt forbidden of place and felt burdened to has much(prenominal) huge debt instrument on his neck. (Bernard-Kuhn, 2012) Bob McDonald and P&G As I said before Bob, when Bob became CEO he had no curriculums. He was afraid of the responsibility given to him. This was what pushed him to implement some great strategies.These strategies proved successful and growthd the firms overall calibre of performance. The first step Bob McDonald took as CEO of Procter and Gamble is reaffirming the firms purpose which is to touch and improve the lives of the worlds consumers through branded products of superior quality and grade. (McDonald, 2012) He was determined to increase the firms growth through introducing superior products to satisfy consumer needs and wants in a sustainable and profitable manner. He was not exactly sure how he was to that and is why he replied to friends congratulations by saying, Please dont cong ratulate me. Its way too premature.Wait until I retire, and lets look back and line up whether or not the company is stronger than it was when I took over. (Bernard-Kuhn, 2012) Bob was frightened by the degree of responsibility that he was burdened by and was not sure how he was to take after in making the firm better. Bob introduced a new dodge which was implementing immediately. His strategy was to focus on its 40 largest businesses, its 20 most successful initiations, and the 10 most profitable developing markets. (McDonald, 2012) This strategy is basically ground on good consumer relationship building through the augmentation of brand ken and brand effectiveness.Due to its diverse products Procter and Gamble has often found itself generalizing in monetary value of targeting. It was not doing a very good job of reaching out to the right consumers with the right brands. By focusing on certain brands, however, and right on targeting the right segments for these brands Bob w as able to create a better existence image for the firm. Basically the steps that were taken here are number brands into innovative ones and proving the right brand and product for the right consumer. This strategy has led to 4% growth for Procter and Gamble each year four both year it since it was implemented in 2009.This growth has been achieved even though at that place was no market growth and there were many problems emerging much(prenominal) as the financial crisis and decreases in the market shares. So that was pretty impressive. The companys stated the results of its growth since the implementation of the strategy b stating in the last fiscal year, PG returned $10 billion of bullion to shareholders through $6 billion of dividends and $4 billion of share repurchase. PG paid a dividend for the 122nd consecutive year one of solely nine companies to have done this. The Company increased the dividend by 7%.This was the 56th consecutive year the dividend increased one of o nly six companies to have done this. (Procter and gamble, 2012) Bob McDonald Leadership When speaking of how Bob leads his company we see that he follows a value-based leaders. He has spoken of this type of leading several times. He often says that living a life driven by purpose is more meaningful and rewarding than meandering through life without direction. (Knight, 2011) He believes that a successful business requires good think because people want to work with leaders who are predictable and who plan out everything in their lives.Bob said to a group of students in a speech that people like to work for leaders that are predictable, they like to work for leaders that have a purpose in their own lives and a values system they can follow. (Henretty, 2008) Bob even encourages his employees to try out a purpose in life rather that only focus on a job in Procter and Gamble. He says that this makes for more innovation and more freeness to make efforts. He tells his employees dont m ake your last in life a position at Procter and Gamble. You need something a little bigger than that. Henretty, 2008) Bob defines a good leader as someone who builds teams that put certain value in their work. These teams should learn to work together and through time become like a family. He further defines good leadership by saying that the true strain of leadership isnt what happens when youre there, its what happens when you leave. (Henretty, 2008) Basically his idea is all about team building and keeping the team together. The type of leadership Bob uses was favored by employees. This is because Bob encouraged employees to seek value in their live and to be innovative.This tolerance of freedom led to willing employees. Employees started working as if the company was theirs. Of course there is a perpetually a negative side to everything. Inefficient employees were often sacked. As a matter of fact Bob got rid of many employees to leave inhabit for new innovative ones. Altho ugh this was not appreciated by some it had to be done in order to keep expanding as a team. Bobs speeches were very innovative and pushed employees to do their best. Conclusion To conclude, Procter and Gamble has grown tremendously since Bob McDonald ecame CEO. Bob used many strategies to enforce sales. The secret of his success were not only due to brand and product oriented strategies, but was as well as a result of good leadership and good team management. His leadership skills played a major role in shaping the employees of the company. Although Bob was forced to make harsh decisions and fire people he also recruited quite a number of able and experienced employees. Bernard-Kuhn, L. (2012). Procter gamble chief executive officer Company is people powered. The Cincinnati Enquirer, Retrieved from http//www. usatoday. om/story/money/business/2012/11/19/procter-gamble-ceo- mcdonald/1715573/ Henretty, A. (2008, July 10). Man with a plan Pg coo bob mcdonald on values-based leader ship. Retrieved from http//www. kellogg. northwestern. edu/News_Articles/2008/bobmcdonaldpg. aspx Knight, B. (2011, September 7). Pg ceo bob mcdonald on values-based leadership. Retrieved from http//www. owenbloggers. com/2011/09/07/pg-ceo-bob-mcdonald-on-value-based- leadership/ McDonald, B. (2012). Procter and gamble. Retrieved from http//www. pg. com/en Procter and gamble. (2012). Retrieved from http//www. pg. com/en