The Starbucks Company

In the community that this generation lives in today, there are many essentials that are now considered as a necessity. Coffee is more or lesshow considered as an essential to the society. It is utilize by the great deal to either keep them stimulate or beneficial to give them energy to hopefully last the building block day. One of the acknowledged coffee tree companies in the world is Starbucks. This coffee attach to started in the social class of 1971 in Seattle, Washington. Various drinks were produced by Starbucks for the benefit of their customers. With this securities industry maneuver, Starbucks was adequate to(p) to procure the trust and loyalty of its customers.In the year 2000, Starbucks had tined off of United States and throw a fited into Australia. gibe to Brook (2016), Starbucks had opened for approximately 84 stores in the acres. However, with the coffee phoner trying to enter the market in Australia, Australians were hesitant with the new company present in their market. Apparently, Starbucks had ostensibly more than 70 percent of its downstairsperforming locations, leaving barely 23 Starbucks stores end-to-end the entire continent (Turner, 2018). Moreover, Starbucks had accumulated a lost of $143 million that obligate Starbucks to close and tow out most of its stores in Australia (Hurst, 2014).Another conundrum that Starbucks had encountered was the loyalty of the Australians beca design they are accustomed to the bitter-tasting coffee that their local coffee stores spell (Turner 2018). Since Starbucks sells and standed their customers a sweeter kind of coffee that is foreign to their taste, Starbucks was not able to gain popularity as compared to the popularity they have in other countries.The starbucks company could use both (2) strategical abbreviation mother fucker known as the S.W.O.T and the P.E.S.T analysis. With the incite of these strategic bastards, the company may be aware of the risks and opportu nities that they may encounter under certain circumstances.The SWOT analysis is a strategic tool used for identifying the companys strengths and weaknesses alongside with the opportunities and threats that may accompany it.With the usage of the S.W.O.T analysis, the company would be able to identify their strengths and weaknesses, as well as the possible opportunities and threats that the company power face.It could be notable that Starbucks had somehow disregarded the research and survey process for introducing new products to a new community. Instead, the company of Starbucks assumed that the goods and services they offer caters to everyone in the world which, in this case, Australia was not delighted about. If the company of Starbucks had just researched more and surveyed more people concerning the sweet tasting coffees they serve, they would be able to identify that Australians prefer their coffees either brewed or bitter.Since Australia is one of the countries to have a differ ent preference in coffee along with some move of Europe, as compared to the rest of the world, Starbucks could have seen the risk of losing customers when entering the market of Australia as Australians were not as accustomed to Starbucks back in 2000.Meanwhile, their decision to pull out 61 branches out of their 84 built establishments and leaving only about 23 establishments was a good call to somehow get the overhead cost that they would have to pay such as rent, labor, and assets that in the end did not prosper. The company was somehow able to also lighten their name even though there are articles about their failed endeavor.This could be seen as a learning opportunity to Starbucks as they would try to re-enter the market in Australia, and hopefully, by this period, as they have left some establishments in the Australian community, Starbucks would not have that much of a toughened time as they would have known the strategies and preferences that Australians fate. Moreover, since Australia is one of the tourist destinations of the world, people from all around the world would sometimes visit Australia and with Starbucks known internationally, this company would be the preferred coffee branch of these tourists.Aside from S.W.O.T, another tool used for strategic planning is the P.E.S.T analysis. PEST stands for Political, Economical, Social, and Technological factors that are universe considered when planning for a business endeavor.The P.E.S.T analysis is being used by businesses to identify the risks and opportunities of a business at a macro direct as it not only determine the advantages and disadvantages of the business, but also the immaterial aspects of the business.It could be noted that Starbucks had a good relationship with its foreign factors the like their suppliers, and some of the customers in their community because of the service they offer. However, when Starbucks had expanded their company in the year 2000, they also had to pull ou t most of their establishments in the year 2008, as the company noticed that they are no longer earning winnings from the said branch. Moreover, there was a high turnover rate during this time as 700 hundred employees were left jobless after the pulling out of the branches. (Prepare for Australia, n.d)In terms of the social factors that Starbucks might have considered is the preference of Australians with their coffees. As majority of the Australian population are somehow meticulous with the federal agency they want their coffees prepared and served, Starbucks somehow was not able to impress their customers.According to a statement of staff in Sydneys Mecca Espresso named Tuli Keidar (2014, as cited in Hurst, 2014), Australia already had a well established cafe culture based on espresso when Starbucks arrived. It had to compete with cafes that provided a similar product of equal or bettor quality. This means that Australians are very much accustomed to the local coffee stores in the country that they are able to identify which serves the best beverages in their town. However, aside from the countrys expertise in coffees and teas, they also take into account the standard pressure and atmosphere of the establishments.In line with the two strategic planning tool that was used to assess the possible risks and opportunities of the Starbucks brand in Australia, it could be noted that in terms of internal assessment, it is best to use the SWOT analysis as it is mostly decocted on the internal cases of situations that could be avoided or taken into account. The business could use this planning tool for its convenience and it unflurried gets the work done. On the other hand, when a company would want to focus on the external factors as they would want to research on the country or community they are planning to cater to, it is best to use the PEST analysis as it is mostly focused on external cases with a hint of internal cases.With the data gathered and analyzed with the aid of two commonly used planning tools in a business, it could be noted that one of the mistakes that Starbucks had done was that it barged in a competition without introducing itself to its customers and community. However, with the progression of technology and the variations of the preferences of people, Starbucks may have a chance to gradually expand in Australia if they still wish to do so. If ever the plan for elaborateness would commence, the popularity of Starbucks would increase, alongside the increase in profit as people who impress or migrate to Australia might have been accustomed to Starbucks and somehow want a piece of home to remind them of their roots.