Celebrity Puppets Essay -- Personal Narrative

Celebrity PuppetsThe concept of using sports stars to mart non-sport items has soared to new heights. Every corporation in the globe is trying to draw a bead on the edge everyplace their competitors. The classic example is that of the smoke Wars. During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael capital of Mississippi as puppets in their commercials. These two companies, as well as thousands of others, constitute taken advantage of exposing celebrities in their commercials and advertisements. This is done as a path to persuade the public that these produces are worth buying. As the forms went by, marketers began to look that in America, sports imagery constituted the most popular way of communication to the public. The major sports organizations that corporations use to market their products consist of the National Footb every League, major League Baseball, and the National Hockey League, but more groups are line to get in on the act. These groups include the NASCAR Winston Cup Series, the Professional Bowlers knowledge (PBA), as well as many others as a reply of their increasing popularity and a younger group of stars. A little over a year ago, San Francisco Forty-Niner star wide receiver Terrell Owens caught a touchdown pass and began a unique celebration. When he reached into his sock and pulled out a Sharpie marker and signed the football, giving it to a friend in the stands. His touchdown celebration was covered by many major media sources. As a result Owens was offered a partnership with the marker manufacturer. Sharpie agreed to donate five hundred dollars to the Alzheimers Association in Northern calcium/Northern Nevada for every touchdown Owens scor... ...ich the rock band Metallica wrote, entitled Master of Puppets. The lyrics go Master of Puppets Im pulling your strings Twisting your mind and smashing your dreams blind by me, you ca nt see a thing Just call my name, parkway Ill hear you screamThis reminds me of todays marketing world because these corporations all over the world are trying to twist our minds and make us believe that their products are superior to those of their competitors. In todays world it is no longer who makes the better product, but who can present the product in a better fashion. There is no major disparity in the quality of sneakers throughout the world. But unless the Nike, Adidas, or Rebok logo is non there, the sneaker is viewed as poor. It just goes to show how a song write in the 1980s can reflect the marketing era of the year 2003.